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The company's new creator rewards program, announced Monday, incentivizes creators to post longer videos and optimize their content for search. Related storiesTo qualify for the program, creators must be at least 18 years old and have at least 10,000 followers and 100,000 views in the previous 30 days. AdvertisementSome savvy TikTok creators have been experimenting with search-engine optimization for months, well before the company made it criteria for payouts. TikTok has introduced a creator search insights tool in some regions, making it easier for users to tailor their videos to search trends. However, not all creators have been thrilled by TikTok's efforts to promote search content.
Persons: , Abigail Akinyemi, TikTok, Zachary Neman Organizations: Service, Business
The obsession with lavish weddings grew to a fever pitch in the years following the start of the Covid-19 pandemic. That’s bad news for wedding vendors who provide services like videography, photo booths and catering. Meanwhile, those vendors are facing a more worrisome existential threat: a looming drop in the overall number of weddings. But she said that so far in 2024, weddings are “cooling a bit.”A recent wedding where Gabrielle Stone served as the planner. In another life, some of those would-be couples who never met in 2020 could have gotten engaged this year.
Persons: , Shane McMurray, What’s, McMurray, Gabrielle Stone, ” Stone, Stone, Kay, Jared, Gina Drosos, , Z, ” McMurray, Toni Burrowes, Burrowes, didn't, Toni Burrowes “, Alyssa Young, We've, Alyssa Young “, it’s, ” Young, It’s Organizations: CNN, Signet Jewelers, Kay Jewelers, Signet, Alpha, University of Virginia, Brigham Young University, Bureau of Labor Statistics Locations: Boston, Zales, Central Florida, San Antonio, Texas
Sometimes events are simply fantasy themed, without reference to specific books or fantasy worlds. Dreams shattered.”She attributes the growing demand for fantasy events to the commercial success of fantasy romance books, especially among Millennial women. The past year has also seen a spike in the popularity of “romantasy,” or romance fantasy books. “You know, work dredges on for a lot of people,” said Brittany Proctor, a Michigan-based entrepreneur who’s been hosting fantasy balls in the Midwest since 2022. In fact, Proctor is considering scaling back some of her events due to the sheer number of these fantasy balls that have been cropping up in recent years.
Persons: San Diego Comic Con, Con, Harry Potter, , Katherine Stinson, Eric Atticus, Stinson, Dana John, , she’s, Alexander Chernev, Matt Harris, Sarah J, Maas, Patti McConville, Juliette Sureau, Sureau, Sophie Valfroy, “ romantasy ”, “ They’re, ” Juliette Sureau, Shaun Wada, Ariana Smoak Holly Simone, Tok, Simone, Shawn Strider, ” Stinson, Brittany Proctor, who’s, ” Maja Djikic, you’re, ” Djikic, Proctor, “ I’ve, I’m Organizations: New, New York CNN, Social, Allied, Research, Disney, Universal, San Diego Comic, TikTok, CNN, Stinson, Northwestern’s Kellogg School of Management, Barnes, Noble Booksellers, Times, Google, , University of Toronto Locations: New York, Canada, Houston, Houston , Texas, Texas, New York City, USA, TikTok, Columbia , South Carolina, London, Los Angeles, Michigan, , Bahamas
TikTok Turns to Creators to Fight Possible Ban
  + stars: | 2024-03-14 | by ( Sapna Maheshwari | Yiwen Lu | ) www.nytimes.com   time to read: 1 min
Facing a possible ban in the United States, TikTok has scrambled to deploy perhaps its most powerful weapon: its creators. The hugely popular video service began recruiting dozens of creators at the end of last week, asking them to travel to Washington to fight a bill being debated in Congress. Under the proposal, TikTok’s Chinese owner, ByteDance, would need to sell the app or it would be blocked in the United States. Many of the creators have met with lawmakers and posted videos about their opposition to the bill with the hashtag #KeepTikTok, often with the irreverent humor the app is known for. “So old white people boomers we call Congress-people are trying to ban TikTok, and I’m not having it,” Giovanna González, a TikTok creator better known as @TheFirstGenMentor, posted in a video on Tuesday, with the U.S. Capitol visible in the distance behind her.
Persons: TikTok, I’m, ” Giovanna González Organizations: U.S, Capitol Locations: United States, Washington
Gina Carano spoke about being fired from "The Mandalorian" in 2021 after an online backlash. The actor says that the show's lead, Pedro Pascal, tried to help her at the time. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementGina Carano said "The Mandalorian" star Pedro Pascal tried to help her when she was dealing with online backlash as a result of her controversial comments regarding pronouns. "Representatives for Pedro Pascal didn't immediately respond to a request for comment from Business Insider.
Persons: Gina Carano, Pedro Pascal, , Carano, Elon Musk's, Pascal, I'm, — Gina Carano 🕯, ostar,, hank y ou. Organizations: Service, Republican, Rangers, Empire Magazine, SyFy, Disney, Hollywood, Wars, Twitter Locations: Republic
Hong Kong/Beijing CNN —China has described a potential TikTok ban as “an act of bullying” that would backfire on America. Cybersecurity experts say that the national security concerns surrounding TikTok remain a hypothetical — albeit troubling — scenario. US officials have not publicly presented evidence that the Chinese government has accessed the user data of US TikTok users, an outcome that lawmakers say their bill is intended to prevent. In recent comments to reporters, Wisconsin Republican Rep. Mike Gallagher, who chairs a House select committee on China, rejected characterizations of the bill as a TikTok ban. “It puts the choice squarely in the hands of TikTok to sever their relationship with the Chinese Communist Party.
Persons: ByteDance, ” Wang Wenbin, Wang, , Mike Gallagher, “ It’s, TikTok, , Tiktok Organizations: Beijing CNN, CNN Wednesday, Senate, Wisconsin Republican, Chinese Communist Party, Weibo Locations: Hong Kong, Beijing, China, America, American, tatters
"If your friends are not inviting you out to brunch this weekend, let them," Robbins said in the video. "If the person that you're really attracted to is not interested in a commitment, let them." By giving up control, you gain important knowledgeWhile relationships can feel convoluted and messy sometimes, the "let them" theory can simplify your dynamics. And while the "let them" theory sounds breezy and detached, it can actually take a lot of courage to go through with. The next steps can be more complicatedAs with any statement from non-licensed mental health professionals such as Robbins, Wright said it's worth seeking out other resources as well.
Persons: , Mel Robbins, she'd, Robbins, Annie Wright, Wright Organizations: Service, Business, intel Locations: Instagram, Berkeley , California
Trump spoke out against a bipartisan bill that would ban TikTok. The former president said "Facebook and Zuckerschmuck will double their business" without the app. While in office, Trump pushed TikTok to find a US buyer or face a ban. "If you get rid of TikTok, Facebook and Zuckerschmuck will double their business," Trump posted on his social platform Truth Social. Trump funded his own social platform in the meantime after being barred from both of Meta's platforms along with Twitter.
Persons: Trump, Zuckerschmuck, TikTok, , Donald Trump, Zuckerberg Trump, Zuckerberg, Z's, Biden, Musk, Elon Musk Organizations: Facebook, Service, White House, Air Force, Trump, Meta, Twitter, Republican, TikTok, SpaceX, Cambridge, Tesla Facebook Locations: TikTok, United States, Palm Beach , Florida
Long-form video is making a comeback on social media. As early as August 2023, creators told Business Insider they were earning tens of thousands of dollars per month from it. The data also said viewership of longer videos had increased nearly 40% over the previous six months. The report defines media and entertainment creators as accounts that are not brands, influencers, or aggregators of content. Tubular LabsYouTube has long been a go-to social platform for media publishers due to its landscape format and easy adaptability from TV.
Persons: It's, TikTok, ReesaTeesa, John Cassillo Organizations: Labs, Business, Beta
Read previewRight-wing boycotters have set their sights on another major brand: Doritos. Representatives for Doritos, PepsiCo, and Hudson did not immediately respond to BI's request for comment. AdvertisementOn Tuesday, Doritos Spain announced it was cutting ties with Hudson because of comments she reportedly made that resurfaced online, Newsweek reported. Advertisement"I don't remember having written such barbarities," she wrote, according to a Rolling Stone translation. While brand boycotts are nothing new, experts previously told Business Insider that political polarization in the US, combined with culture wars and panic-stoking media coverage, have been gaining steam in recent years.
Persons: , Samantha Hudson, Hudson, Doritos, Rolling Stone, BoycottDoritos, Dylan Mulvaney, aren't Organizations: Service, PepsiCo, Hudson, NBC News, Business, Doritos, Newsweek, Stone, Bud Light Locations: Spain, Doritos Spain, Spanish
Shafiqah Hudson was looking for a job in early June of 2014, toggling between Twitter and email, when she noticed an odd hashtag that was surging on the social media platform: #EndFathersDay. The posters claimed to be Black feminists, but they had laughable handles like @NayNayCan’tStop and @CisHate and @LatrineWatts; they declared they wanted to abolish Father’s Day because it was a symbol of patriarchy and oppression, among other inanities. They didn’t seem like real people, Ms. Hudson thought, but parodies of Black women, spouting ridiculous propositions. As Ms. Hudson told Forbes magazine in 2018, “Anybody with half the sense God gave a cold bowl of oatmeal could see that these weren’t feminist sentiments.”But the hashtag kept trending, roiling the Twitter community, and the conservative news media picked it up, citing it as an example of feminism gone seriously off the rails, and “a neat illustration of the cultural trajectory of progressivism,” as Dan McLaughlin, a senior writer at National Review, tweeted at the time. Tucker Carlson devoted an entire segment of his show to lampooning it.
Persons: Shafiqah Hudson, Hudson, , Dan McLaughlin, Tucker Carlson Organizations: Twitter, Forbes, National
Abuja, Nigeria CNN —The Nigeria Customs Service has paused the sale of seized bags of rice to needy residents amid growing hunger in the country, after confirming people were trampled to death during a deadly crowd surge at its Lagos office Friday. “The crowd became desperate and charged through our barricades in search of rice bags inside emptied containers. Nigeria is battling one of its worst cost-of-living crises that has seen inflation rise to nearly 30% - the highest in 30 years. ‘End hunger’ protestsFresh protests broke out on Tuesday as labor unions mobilized for nationwide demonstrations to rail against the economic hardships. The government also endorsed a 2012 recommendation from a presidential committee that recommended cuts to government staffing levels.
Persons: Abdullahi Maiwada, regrettably, ” Maiwada, EndHungerProtest, Bola Tinubu, Tinubu Organizations: Nigeria CNN —, Nigeria Customs Service, World Bank Locations: Abuja, Nigeria, Lagos, Africa’s, West, India
Read previewTikTok has a question: Have trad wives gotten more popular since Roe v. Wade was overturned? Nara Smith, the second most popular trad wife account, has gained 2.2 million followers since she set her account up in September 2022. Williams told BI she thinks people are fascinated by traditional wife content because it is "nostalgic," "wholesome, and fulfilling." Williams said she's not surprised trad wife content has picked up since Roe v. Wade was overturned. "You get to choose what makes you happy, and no woman should be forced to be a trad wife, and no woman should be forced to not be a trad wife."
Persons: , Roe, Wade, Caroline Burke, Hannah Neeleman, Burke, Estee Williams, Gwen, Rachel Joy, Neeleman, Nara Smith, Smith, Williams, she's, David Neeleman, Tyler Bender, Bender, Katya Varbanova, Varbanova, I'm, doesn't, Bettie Organizations: Service, Business, Fox News, Fox Locations: Utah, United States, TikTok
On February 4, Messi’s absence from the match between Inter Miami and the Hong Kong XI team sparked significant backlash. Many on Weibo questioned how the star was able to make such a quick recovery three days after the Hong Kong game. Others lashed out against what they saw as disrespect for Hong Kong – and China. In Monday’s video, Messi denied that his absence was due to political reasons and reiterated that he was unable to make the game because of an inflamed adductor that had worsened the day before the game in Hong Kong. “I’ve had a very close and special relationship with China and I’ve done a lot of things in China,” Messi said in the video.
Persons: Lionel Messi, Messi, Weibo, “ I’ve, ” Messi, , Hong Kong, XFEST, CNN’s Simone McCarthy, Chris Lau Organizations: CNN, Inter Miami, Hong Kong XI, Argentina’s, Vissel, Weibo Locations: Hong Kong, Weibo, Vissel Kobe, Tokyo, China, China’s Sichuan, Beijing
Always having a sip of water by your side can be great for remembering to stay hydrated, but sometimes forming an attachment to a water bottle can lead to a fixation on hydration that could have serious health consequences if taken too far, according to medical experts. “But there are situations in which people are obsessed with drinking water. Drinking water when thirsty can activate dopamine-related pathways, giving people a pleasurable response, Bober said. But without moderation, an overreliance on the feel-good chemical hit could be the factor that leads to an increase in water intake and overhydration. The emotional support water bottle has its perks, but even drinking water needs to be in moderation — and the reusable bottle should be cleaned regularly, Bober said.
Persons: Stanley, doesn’t, , , Kambiz, Kalantari, Ryan Bober, ” Bober, hyponatremia, comas, Bober, Brooke Shields, Shields, Bruce Lee Organizations: CNN, Mayo Clinic, National Academy of Medicine Locations: Rochester , Minnesota, Sinai, Los Angeles, hyponatremia, overhydration
But the 32-year-old, who has 2.1 million Instagram followers, had no idea he’d come to be idolized by a subset of teenage boys and young men known as looksmaxxers . Advertisement“Hardmaxxing,” meanwhile, includes “more extreme ways of going about the way you look,” Shami said, such as getting fillers, botox, and plastic surgery, which he denies having. Young men are becoming more body-consciousIt’s unclear why looksmaxxing has suddenly become popular. The rise of looksmaxxing and starvemaxxing could reflect how such concerns are on the rise among young men, too. All the while, lost young men are left to work out what’s real and what’s trolling.
Persons: chiseled jawline, Francisco Lachowski, Jordan Barrett, Brad Pitt, ” Lachowski, TikTok influencers, Looksmaxxing, Kareem Shami, looksmaxxing, , , , ” Shami, TikTok, Shami, Starvemaxxing, Starvemaxxing isn't, ” Kareem Shami, Clare Thornton, Wood, Elizabeth Daniels, Johan Drumev, Drumev, ” Johan Drumev, Johan Drumev Lachowski, it’s, Young, Daniels, gaunt, ” Thornton, Lachowski Organizations: Business, BI, TikTok, British Nutrition Foundation, Pediatric, University of the, University College London Locations: looksmaxxing, Brazil, Brazilian, San Diego, England, Dubai
In 2017, two cousins with absolutely zero professional baking experience decided to open a cookie business together. Now, Crumbl Cookies has more than 980 stores across the U.S., topping $1 billion in sales across all franchises while selling more than 300 million cookies in 2022, according to co-founders Jason McGowan and Sawyer Hemsley. They grew confident enough in a single recipe, Crumbl's signature chocolate-chip cookies, to build their first location around it. Individual Crumbl cookies typically cost between $4 and $5 apiece, with the per-cookie price decreasing if you order packs of four, six or 12, according to the company's website. TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.
Persons: Jason McGowan, Sawyer Hemsley, McGowan, Hemsley, Crumbl Organizations: Utah State University, CNBC Locations: U.S, Logan , Utah
Young workers are pushing back against Dave Ramsey's financial advice on TikTok. You’ll spend $22,995 over the course of 30 years,” Ramsey’s financial advice company, Ramsey Solutions, writes in a post on its website. But younger workers say buying a home in cash isn’t feasible when home prices are skyrocketing nationwide. AdvertisementYounger generations began questioning Ramsey’s advice on homebuying even before the anti-Ramsay rhetoric began trending on TikTok. Sarah Martinez Shaw, who grew up on Ramsey’s advice, told BI his tips left her in a tough spot .
Persons: Dave, , Dave Ramsey, Gen Z, , “ You’ll, You’ll, , ” Jarrod Benson, Ravin, Mercer, Gen, Ramsey, ” Josh Benson, Ramsay, Sarah Martinez Shaw, Ramsey “ Organizations: Service, Wall Street, Ramsey Solutions, Orlando, Business, America Locations: TikTok, , West, United States, Dallas
Jack Dorsey once led a Twitter company retreat to boost employee morale and set a vision for the company. Had Dorsey opened his eyes, he would have seen nearly all of Twitter's 3,500 employees facing him in their own noiseless trance. From the convention center floor where they all sat looking up at the stage, Dorsey was just a silhouette, like a statue of a skinny Buddha. It was July 31, 2018, the first day of #OneTeam, Twitter's first-ever company-wide retreat. "BATTLE FOR THE BIRD: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul" by Kurt Wagner.
Persons: Jack Dorsey, Elon Musk, Kurt Wagner, , Dorsey, Twitter's, Marcia, Louis, Jay Rock, Getty Dorsey, Twitter, Leslie Berland, She'd, coaxing Dorsey, unapproachable, wasn't, humanize Dorsey, Tim, Bruce Falck, Ned Segal, JP Maheu, Del Harvey, I'm, Elon, hadn't, Lucy Nicholson, Musk, Simon Organizations: Service, Moscone Center, Twitter, Employees, American Express, Trust, Safety, Simon & Schuster, Bloomberg Locations: San Francisco's, San Francisco, St, @Twitter
Read previewBrandon Tamayo considered leaving his current job for a role in the private sector on his way to work one morning. "My friends in the private sector told me 'You could double your pay.'" AdvertisementHe could likely make six figures in the private sector — and he remains intrigued by the option. According to the US Bureau of Labor Statistics, the median years of tenure for public sector jobs in 2022 was 6.8 years, about 2.7 years higher than private sector jobs. For Tamayo, this is the largest reason he stays in the public sector.
Persons: , Brandon Tamayo, Tomayo, Tamayo, he's, Christine Cruzvergara, Cruzvergara, Raven Blanchard, she's, Blanchard, hasn't, Joe Biden, they've, they're, Symoné Berry, Alexxus Harris, Harris, it's Organizations: Service, Indiana State University, Business, Google, US Bureau of Labor Statistics, ISC, EAP Locations: Illinois, Virginia, Germany, Asia
As companies everywhere ask more and more customers to tip, workers who rely solely on tips to earn a liveable wage have gotten creative. However, she was able to find success and earn higher tips after she started recording her wholesome interactions with passengers. During that time, Rodriguez told BI she'd give away free desserts to earn higher tips. "This strategy works by going online on both platforms and accepting any delivery that pays $7 minimum and at least $1 per mile," he told BI. "The difference in tips with a red lip was wild," Hepner told BI. "
Persons: , Deanna Dixon, Uber, Dixon, Olive, Rodriguez, Joseph Kaiser, Jay, Katlyn Boss, Boss, Amelia Hepner, Hepner Organizations: Service, Business, Olive, BI Locations: Salt Lake City, pigtails
Ask the people in your life to name a woman who’s got it good, with wealth and beauty and talent and true love, and I’d bet at least a few of them would name Taylor Swift. Swift, the 34-year-old pop icon, who made history last Sunday as the only musician to win four best-album Grammy Awards, checks many of the important boxes. message boards or watching TikToks, you will notice that factions that do not agree about anything share an absolute certainty that Taylor Swift is trouble. She’s doing too much, except when she’s not doing enough, and she’s always doing it wrong. — the pretty blonde endorses Democrats.
Persons: who’s, Taylor Swift, Swift, She’s, Hashtag, she’s, I’m, Travis Kelce, Bud Light Organizations: Super Locations: Japan
The Stanley Tumbler, this year’s smash hit, is, at first glance, a win for the planet. Unlike the throwaway plastic bottles it’s meant to replace, it doesn’t generate mountains of plastic trash. “Some millennials or Gen-Z are already embarrassed to carry a Stanley,” said Casey Lewis, who writes the trendspotting newsletter, After School. Stanley sold an estimated 10 million “Quencher” water tumblers in 2023, and the company’s total sales for that year are expected to have reached $750 million, up from less than $100 million in 2020. The #StanleyCup hashtag has been viewed billions of times on TikTok.
Persons: Stanley Tumbler, , Casey Lewis, Stanley, hashtag Locations: TikTok
“(He) played in five of the six preseason games and only missed the game in Hong Kong, China! Don’t come to China, China doesn’t welcome you,” another user wrote in a post liked by 20,000 others. “Why didn’t Messi play in Hong Kong or participate in the handshake with HK (the Hong Kong) chief executive? Messi's no-show sparks an outcry in Hong Kong on February 4, 2024. One social media user noted that it was not only Messi who played in Tokyo, but not Hong Kong.
Persons: Lionel Messi, Messi didn’t, Messi, “ Messi, Hong Kong, Kenneth Fok, Hu Xijin, didn’t Messi, ” Hu, , Louise Delmotte, “ Don’t, Hong, David Beckham, Beckham, Gerardo “ Tata ” Martino, Luis Suárez couldn’t, Philip Fong, , nimbly, Regina Ip, ” “ Messi, Kenneth Chan, Taylor Swift, Organizations: Hong Kong CNN, Sunday, Major League Soccer, Inter Miami, Vissel, Hong, CNN, Weibo, HK, Global Times, Inter, National Basketball Association, Houston Rockets, Soccer, Ardent, Messi, Argentina national, Australia, Inter Miami's, Getty, The Inter Miami, Hong Kong Baptist University Locations: China, Hong Kong, Argentine, Japan, Vissel Kobe, Tokyo, Beijing, State, China’s Sichuan, Argentina, AFP, Asia
AdvertisementGiraffes might just be the next thing banned on China's social media. The post doesn't mention China and instead promotes US efforts to track down endangered giraffes in Africa using GPS technology. But on Weibo, China's version of X, the embassy's post mysteriously went viral, with 970,000 likes and 180,000 comments as of Tuesday evening. AdvertisementInvestors flooded the giraffe post last weekend with comments complaining about China's slumping stock market, as Bloomberg, CNN, and Reuters reported. Irate commenters were copy-pasting the headline of a state media article, published on the same day as the giraffe post, that said the "entire country is filled with optimism."
Persons: , Xi Jinping, Peppa, Long, haven't, Weibo Organizations: Service, Embassy, Bloomberg, CNN, Reuters, CSI, Beijing, China Digital Times, Business Locations: China, Africa, Weibo, Republic, China's
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